Logo animation progression, showing 3D set up and the first pass of the cel animation for the sprouting leaves. Cel animation done in Paint & Stick Extension for After Effects.
To make sure the video had a homegrown, handmade vibe, I sketched all the graphic elements by hand and made sure I maintained any happy accidents in the shaping and forms, avoiding too many parallel lines and uniform shapes.
Oh yeah, and as an added bonus, I scored one of the rad caps that We Compost had made by Offcut, who create these hipster 5-panel numbers completely from fabric which would otherwise have gone to landfill!